Analytic Hierarchy Process to Evaluate Corporate Image, Trust, and Switching Cost of GSM Operators: A Case of Kurdistan Region of Iraq

Authors

  • Taylan Budur Department of Business and management,Faculty of Administration Sciences And Economics, Ishik University, Sulaimani, Iraq

DOI:

https://doi.org/10.23918/ijsses.v5i2p241

Keywords:

AHP, Trust, Corporate Image, Switching Cost, Telecommunciation Service

Abstract

Aim of the research is to select best GSM service provider in Kurdistan Region of Iraq. For this purpose, 515 data from GSM service users have been collected via a survey questionnaire, which contains trust, corporate image, and switching cost impacts on customers’ satisfaction. The results were evaluated initially by AMOS 23 and according to these results, the importance of each dimension have been determined. Secondly, the importance levels of the dimensions were evaluated through analytic hierarchy process to understand the best brand in the market. Finally, the managerial impacts of the study were defined for the market.

References

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Published

01.12.2018

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Articles

How to Cite

Budur, T. (2018). Analytic Hierarchy Process to Evaluate Corporate Image, Trust, and Switching Cost of GSM Operators: A Case of Kurdistan Region of Iraq. International Journal of Social Sciences & Educational Studies, 5(2), 241-250. https://doi.org/10.23918/ijsses.v5i2p241

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