Authors: Abdullahi, A.1 & Ja’afar-Furo, M. R.2 & Yahya, H.3
1Department of Business Administration, Faculty of Arts, Social and Management Sciences, Adamawa State University, PMB 25, Mubi, Nigeria
2Department of Agricultural Economics and Extension, Faculty of Agriculture, Adamawa State University, PMB 25, Mubi, Nigeria
3Department of Business Administration, Faculty of Arts, Social and Management Sciences, Adamawa State University, PMB 25, Mubi, Nigeria
Abstract: The demand of apple fruits has experienced a rapid increase in recent years. While several researches have been conducted in attempt to address the production inadequacies, very minimal has been done towards solving the consumption patterns/behaviour and related issues. This study therefore, analysed the socio-economic characters that determined apple fruits demand among consumers in Mubi Metropolis, Adamawa State, Nigeria, as an effort towards filling this gap. A total of 81 apple fruits consumers were selected randomly from road side apple stalls for the study. Primary data were collected through structured questionnaire and supplemented by oral interviews and group discussion. Descriptive statistics and multiple regression analysis were used in realising the objectives. Results revealed that majority (56.79%) of the apple fruits buyers were males within an age range of 21-30 years (37.04%) and singles (41.98%). While a larger proportion (37.04%) were graduates, apple fruits buyers with household sizes of 1-5 members accounted for the majority (74.07%). On the occupation basis, civil servants were 43.21%, and mainly purchased their apple fruits from the road side stalls (55.56%). Analysis of multiple regression showed that the demand for apple fruits was largely determined by price of the crop (4.2556) and income of buyers (4.2142) of which both coefficients were significant at P
Keywords: Adamawa, Apple, Consumption, Demand, Fruits, Nigeria
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International Journal of Social Sciences & Educational Studies
ISSN 2520-0968 (Online), ISSN 2409-1294 (Print), March 2017, Vol.3, No.3