Author: Karwan Talaat Rashid1
1Department of Business and Administration,Faculty of Administration Science and Economics, Ishik University, Erbil, Iraq
Abstract: The study is exploratory in nature, and the inductive approach of the research has been used, to identify the impact of relations between advertising and sales. The purpose of the study is to show how advertising can be used for many different markets in the different type of products, to capture an audience’s attention. The study is based on primary data collected through the structured questionnaire visiting the respondents and some other population of study online responded in the questionnaire. The research of the study geographically is set in the Kurdistan region of Iraq. In the objective effectiveness of advertising on sales is describe the awareness in the perspective of new products and providing services how the messages can get support of buyers, the measuring of advertising tried to draw better understanding buyer’s perception in determine of advertising creativity to have been achieved objective in the sales of products, if the objects are done successfully in terms of increase sales products and market shares; it provides the crucial inputs from the customer’s target before and after executing the advertising in Kurdistan.
Keywords: Advertising, Psychological Effectiveness, Advertising Communication, Kurdistan Region.
Abah Daniel Abah, A. P. (2015). Analysis of the Effect of Advertising on Sales Volume of an AgroAllied Company: A Case of Benue Brewery Limited, Makurdi, Benue State, Nigeria. American Journal of Economics, Finance and Management, 1(5), 477-479.
Antonova, N. V. (2015). The Psychological Effectiveness of Interactive Advertising. Journal of Creative Communications, 10(3), 304 305.
Browne, L. A. (1995). Effects of Television Advertising on African American Teenagers. Journal Of Black Studies, 25(5), 528-531.
Chevalier, C. (2012). The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising. Recherche et Applications en Marketing, 27(2).
Corvi Elisabetta, M. B. (2010). The effectiveness of advertising: a literature review. 10th Global Conference Business and Management (p. 2). Rome: 10th Global Conference Business and Management.
Dae-Young Kim, Y-H. H. (2005). Modeling Tourism Advertising Effectiveness. Journal of Travel Research, 44, 42-49.
Kotler, P. (2013). Marketing. Australia: 9th Edition. Prenctice Hall.
Krugman, H. (1965). The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly, 29(3), 349.
M O’Barr, W. (2014). Ethics and Advertising. Advertising& Society Review, 8(3), 2-4.
Maclnnis, D. J. (1989). Information process from advertising toward an integrative framework. Journal of Marketing, 53(4), 1.
Mandeep Mahendru & Kalyan K. De. (2013). Bivariate Analysis of the Relationship between Advertising and Sales. Asia-Pacific Journal of Management Research and Innovation, 9(3), 315-317.
Mercanti-Guérin, M. (2008). Consumers’perception of the creativity of advertisements: development of a valid measurement scale. Recherche et Applications en Marketing, 23(4), 98-99.
O’Barr, W. M. (2008). A Brief History of Advertising in America. Advertising & Society Review, 11(1), 18-21.
Philip, K. (2012). Marketing Management 14E. New Jersey: 14th Edition Pearson Education, Prentice Hall Private Limited.
Pizam, A. (1990). Evaluating the Effectiveness of Travel Trade Shows and Other Tourism SalesPromotion Techniques. Journal Travel of Research, 29(1), 6-8.
Richards, J. (2000). Interactive Advertising Concentration. Journal of Interactive Advertising, 1(1), 15-22.
Schmidt, S. (2015). Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising. Journal of Advertising, 4(44), 415-428.
Strick, M. (2011). Humor In Advertisements Enhances Product Liking By Mere Association. Psychology of Popular Media Culture, S (1), 16-31.
Tsao, J. C. (1994). Advertising and Cultural Values: A Content Analysis of Advertising in Taiwan. Department of Journalism, University of Wisconsin, 53(1-2), 93-110.
Wanchid, R. (2015). The Effects of Paper-based Portfolios and Weblog-based Electronic Portfolios on Limited English Proficiency Students in Writing for Service Industry Course. English Language Teaching, 8(9).
Wang, X. L. (2011). Measuring the Effectiveness of US Official State Tourism Websites. Journal of Vacation Marketing, 17(4), 295-296.
International Journal of Social Sciences & Educational Studies
ISSN 2520-0968 (Online), ISSN 2409-1294 (Print), March 2017, Vol.3, No.4