Authors: Sumihar Sebastiana Sitompul1 & Djoko Kustono2 & Syarif Suhartadi3 & Rita Margaretha Setyaningsih4
1State University of Malang, Indonesia, Vocational Program, Indonesia
2State University of Malang, Faculty of Technique, Indonesia
3State University of Malang, Faculty of Technique, Indonesia
4Medan Tourism Academy, Tourism Marketing and Planning Management, Indonesia
Abstract: The quality of human resources originated from the field of education, especially the graduates should be able to compete with other nations. Research design uses Partial Least Square (PLS) with smart PLS 2.0 program. The subjects were the graduates of tourism academy who have been working at tourism offices in North Sumatera namely Medan, Samosir, Dairi, Humbang Hasundutan, North Tapanuli, Toba Samosir, Karo, Serdang Bedagai, Deli Serdang. Respondents are 97 officers. Data collected by using instrument of questionnaire and analyzed by statistic with significant ≤ 0,05. The result of the research demonstrated that (1) the learning of tourism marketing significantly affected the hard skills. (2) The learning of tourism marketing significantly affected the soft skills (3) Hard skills significantly affected working quality of the graduates (4) Soft skills significantly affected working quality of the graduates (5) The learning of tourism marketing significantly affected working quality of the graduates.
Keywords: The Learning of Tourism Marketing, Hard Skills, Soft Skills, Working Quality Of The Graduates
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International Journal of Social Sciences & Educational Studies
ISSN 2520-0968 (Online), ISSN 2409-1294 (Print), March 2017, Vol.3, No.4