Michael Colin Cant1 & Tiwa Park2 & Johannes Arnoldus Wiid3
1Bangkok University, Thailand
2University of South Africa, South Africa
3University of South Africa, South Africa
Abstract: The year 2020 has forced businesses and other institutions to start using technology extensively. Educational institutions were also forced to move to virtual classrooms and the use of social media in their delivery of their content. Students- both experienced and not experienced in the use of technology- were also forced to adapt to the new realities of teaching. The primary aim of the current study was to investigate the use of social media as a lecturing tool by examining the perceptions of lecturers and students regarding the effectiveness of social media networking systems as a lecturing tool. The study adopted a quantitative approach utilising a survey questionnaire to collect data from university lecturers and students at Thai-Nichi Institute of Technology in Bangkok. The overall sample for the study consisted of 326 respondents and of these, 30 were lecturers and 296 were students. From the data it is evident that both lecturers and students have a general positive attitude towards social network systems as a tool to be used in the academic environment. It was also found that students preferred social media as an additional method of instruction.
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International Journal of Social Sciences & Educational Studies
ISSN 2520-0968 (Online), ISSN 2409-1294 (Print), March 2021, Vol.8, No.1
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